PEOPLE SCAN SCREENS BASED ON PAST EXPERIENCE AND EXPECTATIONS

PEOPLE SCAN SCREENS BASED ONEXPERIENCE AND EXPECTATIONS


https://www.artistogram.in/2019/12/people-scan-screens-based-on-past.html
PEOPLE SCAN SCREENS BASED ON PAST EXPERIENCE AND EXPECTATIONS


Where do people look first on a computer screen? Where do they look next? It depends partially on what they’re doing and expecting. If they read in a language that moves from left to right, then they tend to look at the screen from left to right. If they read from right to left, it is the opposite. However, they don’t start in the topmost corner. Because people have gotten used to the idea that there are things on computer screens that are less relevant to the task at hand, such as logos, blank space, and navigation bars

https://www.artistogram.in/2019/12/people-scan-screens-based-on-past.html
PEOPLE SCAN SCREENS BASED ON PAST EXPERIENCE AND EXPECTATIONS

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After a first glance at a screen, people move in their culture’s normal reading pattern
(left to right, right to left, top to bottom). If something grabs their attention, for example,
a large photo (especially one with someone’s face) or movement (an animated banner
or video) somewhere else on the screen, then you can pull them away from this normal
tendency.


PEOPLE HAVE A MENTAL MODEL OF WHAT THEY WANT TO SEE
AND WHERE THEY WANT TO SEE IT

People have a mental model of where things tend to be on computer screens, and a
mental model for particular applications or Web sites that they use. They tend to look at
a screen based on these mental models. For example, if they shop at Amazon a lot and
use the search field, they’ll likely look right at the search field when the screen loads.


https://www.artistogram.in/2019/12/people-scan-screens-based-on-past.html
PEOPLE SCAN SCREENS BASED ON PAST EXPERIENCE AND EXPECTATIONS


IF THERE IS A PROBLEM, PEOPLE NARROW THEIR VIEW

If there is an error or unexpected problem with the task people are trying to accomplish,
then they stop looking at other parts of the screen and focus on the problem area. We’ll
discuss this more in the “People Make Mistakes” chapter.


Takeaways


Put the most important information (or things you want people to focus on) in the top
third of the screen or in the middle.
Avoid putting anything important at the edges, since people tend not to look there.
Design the screen or page so that people can move in their normal reading pattern.
Avoid a pattern where people have to bounce back and forth to many parts of the
screen to accomplish a task.
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