I know you’d love to know the “Top 5 SEO Strategies To Boost Your Traffic In 2019.”
Building a blogging business that actually results in profit can be a very demanding task.
And at the heart of that task is driving traffic to your blog.
Without that, you’ll never be able to get the results you’re striving for.
So I asked a top blogging expert to give you some of the best ways to do this.
He’s really put together a masterpiece here, so let’s get to it!
In total, there are more than 440 million blogs on the entire web, and a study by Marketingprofs shows that 2 million blog posts are published daily.
That’s a LOT of content.
Imagine you spending one full day in researching and planning the content and another day in writing it.
Finally, you’re all set to publish your blog post (which you think is the best on the planet.)
Sadly, after publishing you see no one is interested in reading it.
Do you think you have a chance of ranking in Google without having a strong SEO strategy?
Well, even if you have one you might need to change it with the SEO strategies that I’m about to you show you in this blog post.
So, are you ready to skyrocket your traffic from Google?
Here are my top strategies to keep that traffic coming to your website FOREVER.
1. Topic Cluster
I bet most of your competitors won’t be knowing about this simple hack to get boatloads of traffic from Google.
Topic Cluster is the new SEO strategy which often people overlook.
Let’s first understand:
What is Topic Cluster?
It’s an SEO strategy where you show the web crawlers that your website is an authority for a particular topic.
Simply put, you build authority on a specific topic (e.g., SEO) with the help of content marketing.
How about an example?
Let’s suppose you are in the blogging niche and you write everything starting from SEO, social media marketing, content marketing, etc.
With Topic Cluster you need to build authority around these topics.
That way, you can gain more visibility when someone searches for a topic (along with other keywords related to it) rather than a single keyword.
On my blog, this Black Friday deals page is a perfect example to help us understand the topic cluster (or hub & spoke) model.
Here’s what I did (you can replicate it no matter what niche you’re blogging in):
Built a massive page with 3300 (approx.) words around the topic Black Friday deals for bloggers. Please keep in mind, ranking for this term alone is pretty tough and it is decently broad enough to cover at least 20-25 other articles within it. That’s why it makes a good topic page (or hub page).
I then created individual articles that come under the broad topic (for example, Black Friday hosting deals, Black Friday theme deals, etc) that form the spokes of the hub & spoke model.
I linked each page to the hub page showing that they are a part of that topic cluster and vice versa.
This creates a site hierarchy showing my site’s expertise around the topic “Black Friday deals.”
And in return, it gives a preference over other thinly organized content.
Also, if one article does good in search, it will give an additional small boost to the whole model.
This is a good thing for other articles in that model.
Note: Implementing Topic Clusters will take time. Expect about six months, or more in some cases, to show considerable results. If you don’t see any promising results even after six months, you need to change your strategy, or in some cases, the entire keyword.
This is by far the best strategy to increase your traffic from search engines in 2019.
Author’s recommendation: Topic clusters work with any niche…
For example, if you run a productivity blog, you can create a pillar page on best productivity apps and then create individual articles for each app or tool you mentioned as the spoke pages.
If you’re not yet convinced of the importance of implementing Topic Clusters, here are some benefits of having them:
Advantages of topic clusters:
Search engines are providing users with trustworthy results: With Topic Clusters you can build authority around a topic and tell the search engines that these pages are worth showing at the top of the SERPs. I cannot stress enough on how important it is to be building authority for your name and your website in 2019.
Web crawlers better understand semantic keywords: When you use similar keywords which resonate with your main keywords – search engines try to pick those up. Advanced algorithms like Rankbrain are powerful enough to know the relevance of a topic.
Snatch in more Traffic: As I mentioned earlier, when any of your cluster pages start to perform well in SERPs all your other pages will start pulling up. This result will drive more traffic to your blog or website.
Keep your audience engaged: You know that User Signals is the most important ranking factor currently. So, when you have covered all the content that your user is interested in, they’ll naturally spend more time on your website. And this will eventually give you higher rankings.
2. Update Old Blog Posts
The reason more than 2 million new blog posts are published daily on the web is that no one is concerned about what is happening with the old outdated content.
No matter how well you have written your articles in the past, Google starts to devalue them when they see other articles published with fresh content. Slowly, you’ll see your rankings start to drop like a stone.
If the above situation sounds familiar to you, it’s finally time to ramp up your old content and update it with the latest and the best information.
How to Update Old Blog posts?
Most of the experts will tell you to update your old article with new content, and you’ll start ranking.
But very few tell you how to do it… the exact way.
See, updating old content doesn’t necessarily mean just stuffing in extra words, and you’re done.
That’s a big no-no!
Here’s a more effective and proven way to get the most out of your blog post updates.
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Step 1: See what new and better pages are doing:
Spying is the most important skill when it comes to SEO.
In the first step, you need to see what content your competitors are covering, particularly content that is missing in your article.
Note down all the pointers and include it when you finally start updating.
Step 2: Add More Multimedia Content:
With people’s ever decreasing attention period, you need to add some spice to your blog posts for them to stick around.
One such way is to add videos, images, and GIFs to your blog posts.
Look at your competitors and see what types of images they are adding.
Do they use “how to” screenshots, stock photos or some random GIFs to make the post funny?
Learn from them and implement it in your blog post.
Step 3: Open Google Search Console and Get Ideas:
This is a proven technique to churn out more keywords that you’re already ranking for, but haven’t included in your content.
Go to Google Search console
Next, go to Performance in the left navigation menu